The Insider’s Guide to Google Rankings: Uncovering the Hidden Aspects of SEO

4 min readFeb 10


Get ahead of the competition with these insider tips on SEO. Discover the lesser-known aspects of search engine optimization, including the importance of user experience, AI and machine learning, and high-quality content

Here are some lesser-known aspects of SEO that some of people might not be aware of:

  1. Social Media Signals can affect SEO: The engagement and popularity of a website on social media platforms can influence its search engine rankings. Search engines consider social media signals as a metric of a website’s popularity and relevance.
  2. Keyword research goes beyond Google Keyword Planner: While the Google Keyword Planner is a great tool, there are many other keyword research tools that can give more insights into keyword competition, search volume, and even keyword trends.
  3. Latent Semantic Indexing (LSI) keywords: LSI keywords are words and phrases that are related to your target keywords, and they help search engines understand the context and relevancy of your content. Including LSI keywords in your content can improve your search engine rankings.
  4. Duplicate Content can harm your SEO: Duplicate content refers to two or more pages with the same or similar content. It can harm your SEO by diluting the value and relevancy of your content, making it difficult for search engines to determine which page to rank.
  5. Site Speed matters for SEO: A slow-loading website can impact user experience, which can in turn harm your search engine rankings. Optimizing your website’s load speed can improve the user experience and boost your SEO.
  6. Schema markup can improve SEO: Schema markup is a type of code that helps search engines understand the context and content of your website, which can improve your search engine rankings and drive more traffic to your site.
  7. Voice Search Optimization is growing in importance: With the growing popularity of voice-activated devices, voice search optimization is becoming increasingly important. Optimizing your website for voice search can help improve your search engine rankings and drive more traffic to your site.
  8. Link building is still important: Despite all the changes in search algorithms, link building remains one of the most important ranking factors. However, the focus has shifted from quantity to quality, so it’s important to focus on building high-quality, relevant links from authoritative sources.
  9. Local SEO is crucial for local businesses: Local SEO refers to optimizing your website for search engines in a specific geographic area. This is especially important for local businesses that want to reach customers in their area. Optimizing for local search involves claiming your Google My Business listing, building local citations, and creating local content.
  10. User Experience (UX) matters: Search engines are becoming more sophisticated, and they now take into account how users interact with your website. This includes things like site navigation, page speed, and mobile optimization. Improving your UX can improve your search engine rankings and increase conversions.
  11. Artificial intelligence and machine learning are playing a bigger role in SEO: Search algorithms are becoming more sophisticated, and AI and machine learning are playing a bigger role in determining search engine rankings. This means that SEO strategies must evolve to keep up with these changes and take advantage of the latest advancements in technology.
  12. Content is still king: While all the seo technical aspects are important, SEO Optimized content remains the most important ranking factor. High-quality, relevant, and valuable content is essential for success in SEO. Regularly updating your website with fresh, relevant content can help improve your search engine rankings and drive more traffic to your site.
  13. Core Web Vitals: Google recently introduced Core Web Vitals, which are a set of metrics related to the user experience of a website. These metrics include loading speed, interactivity, and visual stability, and they are now considered an important factor in search rankings.
  14. Page Experience Update: In 2021, Google announced the Page Experience Update, which will make user experience a more important factor in search rankings. This includes aspects like mobile optimization, safe browsing, HTTPS, and the aforementioned Core Web Vitals.
  15. Focus on user intent: Google is placing a greater emphasis on understanding the intent behind a user’s search query, and it is using this information to provide more relevant and personalized search results. This means that SEO strategies must focus on providing valuable and relevant content that meets the needs and interests of the target audience. Maximizing Your Website Potential with SEO Optimized Content
  16. LaMDA (Language Model for Dialogue Applications) is a new natural language processing model developed by OpenAI. It’s capable of generating coherent and meaningful text based on a wide range of topics, and it can be used to improve the quality of text-based content for various applications.
  17. As for how LaMDA affects SEO, it’s still too early to say. However, LaMDA has the potential to be used as a tool for content creation and optimization, helping to generate high-quality and relevant content more efficiently. This could have an impact on SEO by improving the quality and relevance of content, and by making it easier to create and optimize content for search engines.

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